Dentsu Creative wins integrated creative mandate for Gemini Edibles & Fats India

Dentsu Creative has won the integrated creative mandate for Gemini Edibles & Fats India (GEF India). The account was won following a multi-agency pitch and will be serviced from the agency’s Chennai office.

GEF India is a Hyderabad-based company engaged in the manufacturing, distributing, and branding of edible oils and specialty fats in India, whose flagship brand is Freedom Healthy Cooking Oil.

As per the mandate, Dentsu Creative will provide end-to-end creative solutions for GEF India, covering all aspects of branding, communication, and marketing. This includes designing packaging, creating impactful Point-of-Sale Materials (POSM), launching TV, radio, and print campaigns, and producing event collaterals for the brand. The agency will also craft a digital strategy, with a monthly content calendar, social media creatives, and executions.

P. Chandra Shekhara Reddy

Speaking on the development, P. Chandra Shekhara Reddy, Senior Vice-President, Sales & Marketing, GEF India, said, “As we are planning to launch new brands, we were on the lookout for a strategic and creative partner who could collaborate and resonate with the ethos of our brand. With Dentsu Creative, we found a team that is passionate, enthusiastic and has excellent capabilities. We firmly believe that the Dentsu Creative India team has all the qualities that are required to deal and develop our upcoming brands. We look forward to this great partnership that will take the GEF India brands to the next level.”

Chetan Pimpalkhute

Chetan Pimpalkhute, Head, Marketing, GEF India, added, “We’re delighted to join hands with Dentsu Creative to propel our brands towards unprecedented growth. We are confident that this collaboration will infuse a fresh perspective in this category and bolster our marketing efforts.”

Indrajeet Mookherjee

Indrajeet Mookherjee, President, Dentsu Creative India, commented, “We are extremely honored to win the prestigious mandate for GEF India - one of India's most trusted Edible Oil and Fats Company. Having carved out a niche for themselves in the industry over the years, we look forward to partnering with the company during this exciting new phase of growth.”

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