ROAS

Why marketers are selling creativity as risk management to the C-Suite

Meta unveils generative AI ad tools at Cannes Lions 2025

Meta introduces advanced conversion tools for advertisers

94% of B2B marketers in India see AI driving high ROI: LinkedIn

AI prompts to increase the ROAS on performance marketing by 5x

In-depth: Do click-through rates deserve the hype they get in the digital marketing world?

ROAS vs engagement: What role can magazines play in brand building?

Study reveals in-view ads yield triple return compared to not-in-view-placements