research

Creativeland Asia onboards Divya Agarwal as Chief Strategy Officer

Viacom18 promotes Anu Sikka and Rohan Lavsi to Business Heads roles

65% consumers want brands to wow them, reveals Wunderman Thompson report

Multi-objective personalisation boosts ad consumption by 61% while video consumption drops by 4%: VDO.AI research

Over 89% of digital media experts endorse multiple benefits of using quality path optimisation: IAS research

TV ads rank #1 in conveying a positive impression of brands in APAC: GroupM's Consumer Eye research

86% of Indian adults message a business at least once a week, highest in the world: Kantar survey