/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
premiumisation
/bmi/media/media_files/2025/05/28/BMjKEme30Dik7EALc0Si.jpg)
WPP Media says Indian e-commerce is turning “decisively premium”, not just digital
Oct 27, 2025
12:18
IST
3 Min read
/bmi/media/media_files/2025/09/02/fmcg-2025-09-02-15-28-40.png)
Premium FMCG consumption expands beyond urban centres: Worldpanel India
Sep 02, 2025
15:32
IST
2 Min read
/bmi/media/media_files/2025/03/03/6gZ2Y5tWok2MJJntpvoI.png)
Allied Blenders and Distillers launches ABD Maestro with Ranveer Singh
Mar 03, 2025
10:25
IST
2 Min read
/bmi/media/media_files/2024/10/28/dRwNFweRTOMQBSbEFC6O.jpg)
Rise in preference for premium products in FMCG, tech, and durables: NielsenIQ
Oct 28, 2024
10:46
IST
2 Min read
/bmi/media/media_files/6B4OUr8Ml4ncTeiwefbX.jpg)
/bmi/media/post_banners/9215619c38717614421cf18166728a26332bdf8b5231e9f184f0e76da6f39fd3.jpg)
/bmi/media/post_banners/87ba3a37aa9e3ffa4d7d6e1ce130a693c6aa72dc160c3ff097d2a83274003f63.jpg)
/bmi/media/post_banners/77f582605575ddc25f66097f9bc14a517b03d3d0b7959040a34d94dbdcfb3a92.jpg)
Consumer durables shifting gears from 'massy' to 'premiumisation' this festive season
Sep 22, 2023
09:09
IST
4 Min read