moment marketing

Super 7 ads of the week: How brands captured attention through moments

How a lone penguin walk sparked a meme trend, and pulled brands along

How Surf Excel turned a cricket stain into a clean World Cup marketing win

When brands become vultures in the name of moment marketing

‘Search appraisal, get Peanuts’: Zepto’s clever wordplay wins hike season

Ghatega to Bachega: Aaj Tak’s budget programming rides on 'Batenge to Katenge'

In-depth: When brands shoot themselves in the foot trying to ride the coattails of Olympic glory

Did brands cross lines with moment marketing despite Mumbai rains claiming 14 lives?

X unveils 2024 marketing calendar; highlights 'X Featured' moments for making brands relevant

How brands can go beyond moment marketing around Ayodhya Ram Mandir consecration