moment marketing

When brands become vultures in the name of moment marketing

‘Search appraisal, get Peanuts’: Zepto’s clever wordplay wins hike season

Ghatega to Bachega: Aaj Tak’s budget programming rides on 'Batenge to Katenge'

In-depth: When brands shoot themselves in the foot trying to ride the coattails of Olympic glory

Did brands cross lines with moment marketing despite Mumbai rains claiming 14 lives?

X unveils 2024 marketing calendar; highlights 'X Featured' moments for making brands relevant

How brands can go beyond moment marketing around Ayodhya Ram Mandir consecration

Brands unite to celebrate ISRO's Chandrayaan-3 historic lunar landing through moment marketing

ChatGPT emerges as the clear winner in McDonald's vs Burger King billboard battle

After being slammed for casteist tonality, Zomato takes down 'Kachra' ad