Media strategy

dentsu X India to handle integrated media mandate for Okaya Power

Advertising trends shift in Lifestyle & Apparels sector: Report

Team Pumpkin bags performance marketing mandate for Miniklub

SG Sports appoints Digvijay Singh Deo as Vice-President - Sports and Media

In-depth: Cooling appliance brands ramp up ad spending by 30–40% this summer

Welspun appoints dentsu X as integrated media solutions partner

Basic rule of being true to one's job is pouring one's heart and dedication into it: Faraz Sayed of Carat

Advertising is one of the purest representations of where society is at a certain point: Dhaya Menon of Interactive Avenues

If you have faith in the idea it will sail through, says Aniket Saha of Initiative India

Real money gaming suffers because of offshore gambling sites: Gaurav Mehta of Zupee