media mix

Sam Balsara backs 60:40 brand–performance split amid waning faith in brand-building

Festive jewellery advertising recalibrates as gold prices hit record highs

With 75% adex on digital, Popeyes’ strategy balances efficiency and reach: Gaurav Pande

Experiments, pricing power, and AI to drive marketing measurement in 2025

Parag Milk Foods to partner with high-impact media properties in H1 2025: Akshali Shah

Marketers will prioritise building 1P data and media mix remodelling in 2024: Survey

Why brands should buy audio ads in Delhi Metro, explains Dishant Narang of Pindrop Metro Tech

Aiming to build brand affinity, Colgate Maxfresh shifts gears to freshness that resolves morning goof ups: Anaswar Rajagopal

We aim to drive relevance and scale our brands' presence in the 25% branded toy segment in India: Lalit Parmar

InDrive to double down on OTT, mobile app ads for better targeting and localisation