IPL

Q-Comm delivery tracking pages turn into high-stakes ad zones this IPL season

IPL has evolved from a brand awareness giant to performance marketing powerhouse, says TAM

22% rise in brands, 8% jump in ad volumes for IPL 2025: TAM

How IPL ads resonate differently across age and gender demographics

Tata Motors to focus marketing efforts on EV growth, leverages IPL for high-impact visibility

Only 50 of 200 brands cross 4% recall despite IPL ad surge: Report

Brand recall in IPL tied more to strategy than spend: Report

Explained: How principal-based trading choked Indian M&E players

Ad tech firms cash in on IPL, eye 20-30% annual revenue

Sports advertising in India hits Rs 16,633 crore; emerging sports gain ground