IPL

IPL 2025 sponsorship frenzy: Top brands betting big on IPL teams

Mumbai’s spirit runs through MI players in “Play Like Mumbai” campaign

What led CCI to target GroupM and big tech firms?

We aim to achieve one of the highest visibilities in FY26, says Tata Motors’ Vivek Srivatsa

Kingfisher Packaged Drinking Water partners with 7 teams this IPL

Elan Group’s Rs 100 cr marketing playbook: DIY, brand building, celebs and IPL

BCCI to review govt’s directive on tobacco, alcohol ad ban ahead of IPL opener

Industry wary as CCI raids ad agencies, IBDF, ISA 3 days before IPL

Decathlon plans to use IPL in a controlled manner for targeted, precise campaigns

Non-FCT strategies strong alternatives to traditional ads on IPL: Report