IPL
Elan Group’s Rs 100 cr marketing playbook: DIY, brand building, celebs and IPL
BCCI to review govt’s directive on tobacco, alcohol ad ban ahead of IPL opener
Industry wary as CCI raids ad agencies, IBDF, ISA 3 days before IPL
Decathlon plans to use IPL in a controlled manner for targeted, precise campaigns
Non-FCT strategies strong alternatives to traditional ads on IPL: Report
Dream11’s new IPL campaign pits Aamir Khan & Ranbir Kapoor against each other