IPL

Fairplay leveraged celebrities, digital ads to legitimise illegal IPL streaming: ED chargesheet

IPL superfans make up 14% of viewers but drive 72% of match engagement

Q-Comm delivery tracking pages turn into high-stakes ad zones this IPL season

IPL has evolved from a brand awareness giant to performance marketing powerhouse, says TAM

22% rise in brands, 8% jump in ad volumes for IPL 2025: TAM

How IPL ads resonate differently across age and gender demographics

Tata Motors to focus marketing efforts on EV growth, leverages IPL for high-impact visibility

Only 50 of 200 brands cross 4% recall despite IPL ad surge: Report

Brand recall in IPL tied more to strategy than spend: Report

Explained: How principal-based trading choked Indian M&E players