IPL

Keya Foods experiments with fully AI-generated campaign for IPL season

65% of IPL fans want new winner this year, RCB favourite: Survey

IPL’s return ignites 10–20% ad rate surge ahead of playoffs

BARC shocker: Even India-Pakistan war fails to deliver ratings for TV news

From drawers to IPL: How India’s sock brands are betting big on ads and bigger on ambition

IPL advertising: Ad volume rises 1.4%, advertiser count grows 23% on TV

Advertising picks up steam as India-Pakistan war clouds clear

BCCI confirms IPL restart from May 17, final slated for June 3

With IPL set to resume this week, advertisers eye a blockbuster RoI

IPL 2025 suspended: What it means for advertisers with locked-in investments