IPL

Techlutions announces launch of IPL spends effectiveness tracker 'Score'

IPL media rights tender to open in February

IPL media rights auction to heat up; BCCI likely to rake in 20% more

Tata Group to replace Vivo as IPL title sponsor from 2022

Vi was the buzziest brand in phase 1 and Dream11 in phase 2 of IPL: Wavemaker Mesh IPL 2021 study

Fantasy platforms up ad spends by 70%, expect to acquire 3x more users through IPL

Bigg Boss vs cricket: What's the winning proposition for advertisers?

GECs set to grow by 15-20% this festive season

Continuing IPL amid pandemic not right, feel brand strategists as players test positive

In-depth: Has IPL become an overcrowded Kumbh for brands?