JioCinema ropes in 21 sponsors for IPL 2023

With the Indian Premier League (IPL) 2023 to begin today, JioCinema, the official digital partner, has roped in 21 sponsors so far. The list of sponsors also includes two Reliance-owned brands, JioMart and AJIO.

JioCinema has onboarded Dream 11 as the co-presenting sponsor. The three co-powered sponsors are JioMart, PhonePe, Tiago EV and 17 associate sponsors include Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, Ajio, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand and Kingfisher Power Soda.

It is noteworthy that Viacom18 will be streaming all the IPL matches for free to all internet users through the JioCinema app.

Meanwhile, Star Sports, the broadcast partner, has roped in 13 sponsors - including Dream11, Asian Paints, Charged by Thums Up, Airtel, Cadbury Dairy Milk, Mountain Dew, Parle Biscuits, Kamala Pasand, Rupay, Britannia, Tata Neu, Jindal Panther and LIC - for the tournament. 

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