Indian Premier League

Colors to launch supernatural thriller ‘Noyontara’

With IPL set to resume this week, advertisers eye a blockbuster RoI

Q-Comm delivery tracking pages turn into high-stakes ad zones this IPL season

IPL has evolved from a brand awareness giant to performance marketing powerhouse, says TAM

Ad tech firms cash in on IPL, eye 20-30% annual revenue

IPL 2025: JioHotstar ropes in six sponsors with three weeks to go

JioStar unveils ‘Premium Video’ advertising for IPL on iOS, high-end devices

Breaking down the BCCI's new rules for IPL 18: What they mean for players and teams

IPL brand value soars to a staggering $12 billion

IPL 2025 set to begin on March 14