influencer marketing

PromotEdge secures exclusive marketing mandate for Style Baazar

Interactive Avenues wins Daawat's digital mandate

'Marketers should measure creativity, creatively, and longitudinally with regards to LTV'

Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo's Shailja Joshi

Art-E wins the digital mandate for TruSoul

Vibhor Gulati to head Art-E Mediatech's new Mumbai office

Digital Kong bags lifestyle brand Mona B's mandate

Addressable TV becoming mainstream and boom-time for sports business: GroupM's TYNY report

ASCI to investigate PhonePe's campaign for alleged violation of influencer guidelines

Spykar to increase its focus on influencer and digital marketing, says Sanjay Vakharia