influencer marketing

Govt invites digital agencies to join Nirmit Bharat and DigiHaat initiative

ASCI flags 4,578 illegal betting ads in 6 months; Stake and 4rabet top the list

Digital ads account for 97% of violations in ASCI’s half-yearly complaints report 2025–26

Moshi Moshi takes on digital mandate for Ownly and Underneat

From search to serendipity: Why the new CPG playbook needs connection architects and pulse planners

What happens to brand building when television is no longer the hero?

ABD Maestro rewrites alcobev playbook with 40-40-20 marketing split and a no-TV mantra

Publicis Groupe bets big on sports, aims to make it the next addressable media frontier

How Home Centre’s content-first strategy makes Diwali drive up to 20% of its yearly sales

NICMAR appoints Tonic Worldwide as integrated digital marketing partner