influencer marketing

What happens to brand building when television is no longer the hero?

ABD Maestro rewrites alcobev playbook with 40-40-20 marketing split and a no-TV mantra

Publicis Groupe bets big on sports, aims to make it the next addressable media frontier

How Home Centre’s content-first strategy makes Diwali drive up to 20% of its yearly sales

NICMAR appoints Tonic Worldwide as integrated digital marketing partner

Dentsu launches Sports & Entertainment network in India under Yosuke Murai

No TV, No Print! Myntra and SUGAR bet fully on digital with Molten beauty

Real Money Gaming ban will create hard-to-fill AdEx gap: Ashwin Padmanabhan

What have brands got to do with fake weddings anyway?

Anagram Media Labs bags social media mandate for inDrive