influencer marketing

Why Gen Z sat at the centre of marketing and content playbooks in 2025

The Body Shop doubles down on digital, influencers to reach Gen Z, millennials in India

Govt invites digital agencies to join Nirmit Bharat and DigiHaat initiative

ASCI flags 4,578 illegal betting ads in 6 months; Stake and 4rabet top the list

Digital ads account for 97% of violations in ASCI’s half-yearly complaints report 2025–26

Moshi Moshi takes on digital mandate for Ownly and Underneat

From search to serendipity: Why the new CPG playbook needs connection architects and pulse planners

What happens to brand building when television is no longer the hero?

ABD Maestro rewrites alcobev playbook with 40-40-20 marketing split and a no-TV mantra

Publicis Groupe bets big on sports, aims to make it the next addressable media frontier