festive season

Agencies juggle brand pitches and campaign planning this festive season

Marketers weigh human touch over AI as the festive season begins

Festive online shoppers turn to AI for price tracking, recommendations and gift ideas: Survey

Darpan Sanghvi reveals why even the biggest celebrities can’t save brands with weak fundamentals

Print adex to grow 10–15% this festive season, led by tier 2–3 and regional markets

This festive season, AI-powered ad fraud is set to hit harder than ever

Regional advertising becomes strategic priority this festive season

India's festive adex set to rise 10–12% in 2025

SBI celebrates big purchases during festive season with ‘Celebrations Unlimited’ campaign

Vedang Raina and Rasha Thadani become the faces of Crocs latest campaign