digital marketing

In-depth: Do click-through rates deserve the hype they get in the digital marketing world?

Welspun’s game plan to build brand recall in the cluttered market

Godrej Magic Handwash's latest campaign highlights importance of proper handwashing

C Com Digital bags HealZen’s digital marketing and creative mandate

Salim Khubchandani joins SRV Media as Strategic Advisor

Abundantia Entertainment appoints Branquila to lead corporate brand and communications mandate

Ayurveda goes digital: Maharishi Ayurveda transitions to D2C with new campaign

How AS-IT-IS Nutrition boosts sales without a dime on e-comm ads

Smartphone brands dial up festive adex surge

Water purifier brand Livpure makes a splash with data-driven marketing innovation