digital advertising

IAB Tech Lab sets up working group to develop AI content monetisation standards

Indian digital adex to reach $17–$19 billion by 2029: Bain & Company

Snapchat's 'Attention Advantage' report faces scrutiny from Indian advertisers

RR Kabel outspends competitors on advertising and marketing: CMO Shishir Sharma

Mexico drops antitrust case against Google after multi-year probe

The Trade Desk launches Deal Desk to offer transparency in programmatic advertising deals

IAB Tech Lab launches Containerisation Project to tackle programmatic infrastructure challenges

MiQ launches AI driven programmatic platform ‘Sigma’ in India

Integral Ad Science integrates Impact Plus carbon tracking to assess digital ad emissions

Meta aims to revolutionise advertising with full AI-powered ad creation