CRM

Cheil SWA appoints Sungkyoon Kim President & CEO

BTL marketing faces a crucial reckoning as CFOs demand performance accountability

Brands prioritising customer retention as acquisition costs soar: AdYogi co-founder

Why CRM and marketing automation are vital for real estate growth

Clean your data or die by data: Kunal Aman of SAS tells marketers

We aim to grow by 30% YoY in 2024: FCB Kinnect's Rohan Mehta

Horizontal Digital appoints Ritu Jhajharia as associate director

Mirum India and WebEngage join forces to provide customer engagement solutions

Soch Apparels ropes in Deepak Mahnot as chief marketing officer

How buyers can navigate the fragmented media buying landscape in India