consumer behaviour

Former Kantar MD and CSO Hemant Mehta passes away

Consumer spending in India to exceed $4 trillion by 2030: Shiprocket report

Ad revenue to grow by 12% in India in 2023, fastest amongst top 10 markets: GroupM

India a top priority as 40% of Bacardi's global growth is expected to come from emerging markets: Sameeksha Uniyal of Bacardi

Planning for the future- Emergence of Addressable TV

Ads see 19% higher brand impact on Spotify vs all other media: Spotify's Sonic Science report

1 in 3 marketing and insights teams execute against their sustainability plans and measure progress: Report

Spreading awareness and holding more trials is Godrej Yummiez's plan for H2 FY23: Mohit Marwaha

Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report

How do brands leverage data and consumer behaviour to generate more revenue