consumer behaviour

Ipsos introduces PRS IN VIVO pack testing solutions in India

44% of Indians prefer superior products even at higher prices : Hakuhodo India

Planned GST changes prompt temporary slowdown in e-commerce purchases

Short videos capture 81% shopper attention: VDO.AI Playbook 2025

How a blind-box toy became a global trend through emotion, exclusivity, and online hype

Pain points of targeting consumers with complex purchase behaviour in omnichannel landscape

Navigating the whirlwind of consumer behaviour: 3 trends shaping the future

Why agencies should think like brand owners

Bellavita's marketing experiment in consumer psychology challenges status quo

Former Kantar MD and CSO Hemant Mehta passes away