consumer behaviour

Digital Culture Group unveils Resonance Pathway within ARI platform

Rise of performance marketing sparks a rethink on whether it’s still marketing or just sales

From search to serendipity: Why the new CPG playbook needs connection architects and pulse planners

How human behaviour guides brands in the age of algorithms

India’s quick commerce market hits $7B, new playbook outlines growth strategies

Pre-festive AI searches surge 2.6x as Indians embrace digital tools: GIPSI GRWAi report

More than 50% of Indians prefer local brands for everyday buying

Ipsos introduces PRS IN VIVO pack testing solutions in India

44% of Indians prefer superior products even at higher prices : Hakuhodo India

Planned GST changes prompt temporary slowdown in e-commerce purchases