consumer behaviour

Short videos capture 81% shopper attention: VDO.AI Playbook 2025

How a blind-box toy became a global trend through emotion, exclusivity, and online hype

Pain points of targeting consumers with complex purchase behaviour in omnichannel landscape

Navigating the whirlwind of consumer behaviour: 3 trends shaping the future

Why agencies should think like brand owners

Bellavita's marketing experiment in consumer psychology challenges status quo

Former Kantar MD and CSO Hemant Mehta passes away

Consumer spending in India to exceed $4 trillion by 2030: Shiprocket report

Ad revenue to grow by 12% in India in 2023, fastest amongst top 10 markets: GroupM

India a top priority as 40% of Bacardi's global growth is expected to come from emerging markets: Sameeksha Uniyal of Bacardi