consumer behaviour

How human behaviour guides brands in the age of algorithms

India’s quick commerce market hits $7B, new playbook outlines growth strategies

Pre-festive AI searches surge 2.6x as Indians embrace digital tools: GIPSI GRWAi report

More than 50% of Indians prefer local brands for everyday buying

Ipsos introduces PRS IN VIVO pack testing solutions in India

44% of Indians prefer superior products even at higher prices : Hakuhodo India

Planned GST changes prompt temporary slowdown in e-commerce purchases

Short videos capture 81% shopper attention: VDO.AI Playbook 2025

How a blind-box toy became a global trend through emotion, exclusivity, and online hype

Pain points of targeting consumers with complex purchase behaviour in omnichannel landscape