consumer behaviour

Are we living in the past?

77% AI adoption signals shift in how B2B purchase decisions are made, Dentsu B2B finds

62% of Indian consumers use GenAI daily, with 64% using it for brand and product decisions

Quick commerce drives 45% of festive shopping in 2025, shows WPP–Meta report

Digital Culture Group unveils Resonance Pathway within ARI platform

Rise of performance marketing sparks a rethink on whether it’s still marketing or just sales

From search to serendipity: Why the new CPG playbook needs connection architects and pulse planners

How human behaviour guides brands in the age of algorithms

India’s quick commerce market hits $7B, new playbook outlines growth strategies

Pre-festive AI searches surge 2.6x as Indians embrace digital tools: GIPSI GRWAi report