consumer behaviour

Consumr.ai outlines how AI systems are reshaping consumer intelligence

Zomato turns the spotlight on ‘choosing hard’ in healthy eating with Smriti Mandhana

How AI, creators and trust are transforming brand–consumer relationships in 2026

Are we living in the past?

77% AI adoption signals shift in how B2B purchase decisions are made, Dentsu B2B finds

62% of Indian consumers use GenAI daily, with 64% using it for brand and product decisions

Quick commerce drives 45% of festive shopping in 2025, shows WPP–Meta report

Digital Culture Group unveils Resonance Pathway within ARI platform

Rise of performance marketing sparks a rethink on whether it’s still marketing or just sales

From search to serendipity: Why the new CPG playbook needs connection architects and pulse planners