Connected TV

IAB Tech Lab releases programmatic CTV genre guidance

GroupM bags Omnichannel Excellence Award at Microsoft Advertising Partner Awards 2024

Building Streambox Media into key player in TV OS and OTT aggregation: Anuj Gandhi

IAB Tech Lab launches “Ad Format Idol” initiative to standardise emerging CTV ad formats

Orient Electric's ad Film showcases how right lighting transforms spaces and elevates experiences

What the upcoming comScore study means for CTV growth in India

News genre leads the way in CTV advertising: Priti Murthy of GroupM Nexus

In-depth: Cooling appliance brands ramp up ad spending by 30–40% this summer

CTV advertising to become key as CTV reach exceeds 32 million households: Vdo.AI report

Why Google is bullish about the Connected TV revolution in India