Connected TV
IAB Tech Lab launches “Ad Format Idol” initiative to standardise emerging CTV ad formats
News genre leads the way in CTV advertising: Priti Murthy of GroupM Nexus
In-depth: Cooling appliance brands ramp up ad spending by 30–40% this summer
CTV advertising to become key as CTV reach exceeds 32 million households: Vdo.AI report
JioCinema showcases its digital prowess in nationwide roadshows for IPL 2024