Connected TV
Comscore to launch YouTube CTV measurement in India by the end of 2025
VDO.AI introduces interactive CTV ad format using remote-enabled controls
Hungama OTT expands to Connected TVs, targets family viewers, scales up Hindi content
CTV advertising set to capture 8% of India’s digital AdEx: Deloitte-MPA report
Fighting fatigue with friction? Missing pieces of the Indian OTT aggregator puzzle
Building Streambox Media into key player in TV OS and OTT aggregation: Anuj Gandhi