Connected TV
India shifts from testbed to ROI growth engine in retail media, says Criteo leadership
Comscore to launch YouTube CTV measurement in India by the end of 2025
VDO.AI introduces interactive CTV ad format using remote-enabled controls
Hungama OTT expands to Connected TVs, targets family viewers, scales up Hindi content
CTV advertising set to capture 8% of India’s digital AdEx: Deloitte-MPA report
Fighting fatigue with friction? Missing pieces of the Indian OTT aggregator puzzle