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Connected TV
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Global ad spend on linear TV falls to $143.9bn as streaming accelerates
Sep 05, 2025
10:41
IST
3 Min read
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India shifts from testbed to ROI growth engine in retail media, says Criteo leadership
Aug 22, 2025
10:09
IST
5 Min read
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Comscore to launch YouTube CTV measurement in India by the end of 2025
May 23, 2025
10:57
IST
8 Min read
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VDO.AI introduces interactive CTV ad format using remote-enabled controls
May 16, 2025
13:12
IST
2 Min read
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Hungama OTT expands to Connected TVs, targets family viewers, scales up Hindi content
May 07, 2025
09:01
IST
4 Min read
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CTV advertising set to capture 8% of India’s digital AdEx: Deloitte-MPA report
May 05, 2025
10:49
IST
3 Min read
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Fighting fatigue with friction? Missing pieces of the Indian OTT aggregator puzzle
Apr 21, 2025
23:04
IST
6 Min read
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