boAt

Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?

Forbes India's 'Tycoons of Tomorrow' to honour achievers in business, entrepreneurship and entertainment

boAt and Digitas India host FloAtverse to tap into GenZ's fandom for K-Pop in India

boAt announces expansion of leadership team

boAt's #MoreInEveryday campaign celebrates the Gen-Z smart way of life

boAt salutes the spirit of their new 'boAthead' Prathamesh Sinha through a unique scholarship

boAt partners with 4 IPL teams; to hit the stands this T20 season with #MoveOfChampions campaign

boAt partners with Digitas India to unveil a Women's Day film that only women can watch

boAt onboards Rashmika Mandanna as brand ambassador to promote wearables category & TRebel collection

boAt partners with 'Brown Munde' fame AP Dhillon for #LiveTheSound campaign