Monk Entertainment executed a 360-degree video production campaign for the launch of the boAt Lunar Call Plus smartwatch.
The theme for the boAt Lunar Call Plus product launch- ‘Good things are a-round’ inspired Monk Entertainment's creative team to craft the campaign.
The focus of this creative direction was on celebrating the beauty of round objects and the positive experiences they bring.
Guided by this vision, the team at Monk-E captured the essence of these "good things" and translate them into content assets.
Monk Entertaintment said, “The team scoured the online world for bright, colourful, and unique creators whose talents would shine in visually rich assets. To enhance and make the campaign a visual treat, video production and editing experts were sought to create captivating narratives.”
The company brought together creators like Akanksha Sharma, Kashish Pundhir, Siddharth Kerkar, and Yukti Thareja for the campaign.
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Viraj Sheth
Viraj Sheth, Co-Founder and CEO of Monk Entertainment, said, "Our aim at Monk Entertainment is not only to hit the bullseye on the brand brief but also to go above and beyond in delivering quality and impact that exceeds expectations. With a talented team of incredibly passionate individuals who strive to bring lofty visions to life, we approach all challenging projects as new opportunities to excel; this campaign was no exception."
Komal Aggarwal, Marketing Manager at boAt, commented, “Good things all a-round” is just a thought that we gave life to with the Monk Entertainment team. The well-thought visuals and upbeat vibes elevated the new lunar series and fulfilled the purpose of showing the round dial and Amoled display of the watch. We always strive to do new things and experiment with content and creators as well. Team Monk Entertainment and boAt together make a great team in coming up with a story that is fun and Quirky just like the two brands."
The campaign links:
Akanksha Sharma
Kashish Pundir
Siddharth Kerkar
Yukti Thareja
Info@BestMediaInfo.com
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