White Rivers Media wins 25+ business accounts in Q4 2023

White Rivers Media won more than 25 business accounts in Q4 2023.

The last quarter of 2023 saw White Rivers Media do campaigns for Frooti, Dettol, Tata NourishCo, Astral, Crunchyroll India, boAt, Pass Pass Pulse, Chingles, Glenmark Pharmaceuticals, Zoomcar, Radico Khaitan amongst others.

White Rivers Media said, “The agency has seen its business grow on the back of generative AI activations, trend-setting influencer-brand integrations, and evocative digital films, delivering a diverse set of strategic and tactical campaigns for brands across categories.”

This year also saw White Rivers Media launch WRM Digital Studios, a digital-first production arm. The studio brought to life Astral Foundation’s initiative to support Rajasthan’s eco-feminist Piplantri village, a drought-proof oasis that celebrates the birth of its daughters by planting saplings.

Another original production, the #DettolProtectsTomorrow digital film, encouraged the nurturing of childhood curiosity and learning, empowering today's parents to let their children explore without fear of germs, with the protection of Dettol.

WRM in collaboration with the Curativity platform created from scratch the identity of ‘Say Never’, the brand-new caffeine-based energy drink from Tata NourishCo.

The agency is also entrusted with expanding Frooti's online presence while tailoring a short video content strategy for Zoomcar.

In addition, the agency campaigns in the AI and CGI arena with content envisioned and engineered for DS Group's Pulse Candy, Zee5 Global, and Universal Pictures India amongst many others.

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The agency brought the multicultural international dance group The Quick Style to the country on multiple occasions, with their most viral piece of content coming from the boAt collaboration.
 The agency also collaborated with boAt to bring YouTube superstar IShowSpeed to India, who thoroughly enjoyed getting caught up in World Cup fever.

Mitesh Kothari, Co-founder, and Chief Creative Officer of White Rivers Media, said, “2023 has been a transformative year for us and advertising as a whole. We made our aspiration of making WRM a nationwide tech-first creative powerhouse a reality. Given that generative AI is fundamentally altering global creative business models, I am grateful to all our clients who recognise our ability to ensure their brands' set pace.”

WRM also splashed a larger-than-life Gadar 2 mural on Mumbai’s tapestry for Zee Studios, crafted an Oppenheimer experience on WeTransfer for Universal Pictures India, and spearheaded digital promotions for some shows from Sony LIV and Amazon miniTV.

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