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Poacher series marketing blitz: Amazon Prime video creates storms of brand collabs

In an effort to ignite conversation and raise awareness about poaching, several brands, including Asian Paints, Make My Trip, Dabur, The Bombay Store, Spice Jet, Shaadi.com, Rapido, BoAt and many others, joined forces with Prime Video

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Poacher series marketing blitz: Amazon Prime video creates storms of brand collabs

Set amidst the forests of Kerala and the jungle of Delhi, Amazon Original series, Poacher is an eco-thriller currently streaming on Prime Video.

Crafted by Emmy Award-winning filmmaker Richie Mehta, the series is based on true events and unearths the investigation into India's largest ivory-poaching syndicate in 2015, aiming to serve as a poignant reminder of the plight of our elephants.

Over the weekend, social media buzzed with concern over the sudden disappearance of elephants from the logos of brands like The Times of India  and the Flying Elephant restaurant at the Park Hyatt, Chennai. What followed was over 30  brands chiming in and joining the conversation, urging consumers to speak up for elephants before they disappear.

In an effort to ignite conversation and raise awareness about poaching, several brands, including Asian Paints, Make My Trip, Dabur, The Bombay Store, Spice Jet, Shaadi.com, Rapido, BoAt and many others, joined forces with Prime Video. Together, they amplified the message of Poacher, presenting a united front against the critical threat to these majestic beings.

While Make My Trip spoke about responsible traveling and how jungles are sacred and incomplete without elephants, Asian Paints shared an ivory shade card, stating that inspiration can come home in ways other than poaching.

Education brand, Unacademy chimed in and shared that the world and childhood without ‘e for elephant’ are  incomplete. Dental brand Toothsi joined the conversation by sharing that elephants’ smiles are worth protecting, just like ours!

Dabur Hajmola added that poaching is something the brand could never digest. Rapido also condemned poaching, by adding drop location to where one could find Elephants. BoAt reminded its followers that haathi is our saathi.

This crime series, based on true events, has Nimisha Sajayan, Roshan Mathew, and Dibyendu Bhattacharya in pivotal roles. Produced by QC Entertainment in association with Alia Bhatt’s Eternal Sunshine Productions, Suitable Pictures, and Poor Man’s Productions, Poacher primarily unfolds in Malayalam, Hindi, and English. Poacher is streaming on Prime Video in 240 countries and territories in over 35 Indian and foreign languages.

The Park Hyatt, Chennai -

The Bombay Store -

Make my trip -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by MakeMyTrip (@makemytrip)

Toothsi -

Shaadi.com - 

AsianPaints-

Unacademy-

boAt-

Rapido-

Dabur Hajmola -

Spice Jet-

Info@BestMediaInfo.com

Amazon Prime TOI Dabur boAt Asian Paints Rapido awareness Zepto Shaadi.com Make My Trip Poacher elephants Richie Mehta Park Hyatt The Bombay Store Spice Jet
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