advertising

HUL's ad spends up by 12.82% YoY to Rs 1,505 crore in Q1 of FY24

India's M&E industry to grow at 9.48% CAGR to reach Rs 6,828,944 cr by 2027: PwC

Anzu and IAS launch measurement solution to validate 3D in-game media quality

Marketers return to MMM to evaluate effectiveness of multi-channel campaigns: WARC-Amazon Ads study

Buzzwords vs Impact: How can the industry move beyond the nemesis of overhyping and retrofitting?

UFO and Qube to form joint ventures for advertising and content services

Manasi Narasimhan moves on from Mastercard after nearly six years of association

Troo Good calls for full-service pitch worth Rs 10 crore

McCann Worldgroup wins Air India mandate

Amitabh Bachchan showcases the convenience of video consultations with specialist doctors in MediBuddy's new ad