ad volume

TV ad volumes drop 10% in H1 2025; FMCG continues to dominate spend

Early rains disrupt Coca-Cola’s peak season performance in India

IPL 18 attracts 105+ advertisers and 190+ brands despite flat ad volume growth: TAM

IPL 2025 TV ad volumes dip 1.1%, despite 24% rise in advertisers: TAM report

22% rise in brands, 8% jump in ad volumes for IPL 2025: TAM

HUL leads with 16% ad volume share, Reckitt dominates top 10 on TV in 2024

Festive ad volume on TV, print drop; radio and digital witness uptick

Auto brands’ TV ad volumes drop 14%, while print & digital surge by 25% & 55% in H1 2024

FMCG ad volumes decrease by 6% on TV and print in H1 2024: TAM AdEx

Industry worried over 9% drop in TV ad volume in first week of festive season