ad spend

Reality and format shows to dominate adex in second half of 2024

Regional media adex to increase 15-20% this festive season: Kartik Sharma of OMG India

CTV to capture nearly 24% of all video ad spend by 2026, reaching $46.3 billion: Report

Zomato boosts adex by 26% to Rs 396 crore, achieves Rs 253 crore net profit in Q1 FY25

Emami’s Q1 FY2025 adex rises 23.7% YoY to Rs 183.69 crore

65% of Indian internet users watch ad-supported video content: GroupM Nexus report

Ad spend in FY2024 to see muted growth at 6%, reaching US$16-17 Bn: Redseer Strategy Consultants

PepsiCo reports 5.9% increase in global net revenue for 2023

Emami notes 8.1% surge in ad spends in Q3FY24

Digital adex surpasses TV; to grow at 25% to reach Rs 50,857 crore in 2024: Dentsu