ad campaigns

Aditya Birla Capital appoints Dentsu Creative India as its lead brand communications agency

Here's what The Abby One Show Awards' Jury Chairs think of this year's entries

Sense of purpose, tech innovations are driving effective campaigns: WARC

Has the era of brand taglines come to end?

CleverTap launches OpenAI integrated content creation assistant 'Scribe'

Cannes Lions 2023: Indian ad agencies put their best foot forward to compete at world's biggest advertising festival

Indian advertisers have come a long way from just focusing on volume to now aiming for quality: Simon Dussart of Adjust

IPL 2023: Knockout round between Star Sports and JioCinema begins

How can a company use organic marketing to equal the value of an advertisement video?

In-depth: Are brands shying from creating campaigns around religious festivities?