Indian ad agencies have won 15 pencils (6 graphite and 9 wood pencils) at the D&AD Awards 2023.
Seven Indian ad campaigns were recognised and honoured with 15 pencils on May 24 and 25.
Leo Burnett India and FCB Group India are leading the tally with 4 pencils each, VMLY&R Commerce India with 3 pencils and McCann Worldgroup India with 2 pencils. Ogilvy Mumbai and Studio Eeksaurus have won 1 pencil each.
The coveted awards gala which incorporates over 40 categories judged by nearly 400 of the world’s leading creatives, saw nearly 30,000 individual pieces of work making up the 12,243 entries for the accolades.
Commenting on McCann’s win, Prasoon Joshi Chief Creative Officer McCann India, said, “We are really proud of the work done for Ujjivan Small Finance Bank (Shagun ka Lifafa) It’s a great feeling to win this prestigious honour at D&AD. Congratulations to the entire team led by Ashish Chakravarty, Sambit Mohanty Rathish Subramaniam, Karthik R, Vikash Ravi and Suresh PV put in a great effort to make this idea and work come alive. Special thanks to Vineet Mahajan for his contribution in directing the video ”.
Here is the breakup of India’s wins at D&AD 2023:
|
Serial Number
|
Title
|
Brand
|
Category
|
Entrant
|
Award received
|
|
1
|
The Missing Chapter
|
P&G Whisper
|
Art Direction / Outdoor / 2023
|
Leo Burnett India
|
Graphite Pencil
|
|
2
|
#BringBack2011
|
Oreo
|
Experiential / Use of Talent & Influencers
|
Leo Burnett India
|
Graphite Pencil
|
|
3
|
Chatpat
|
SOS Children’s Villages
|
Digital / Use of Micro-Talent & Influencers
|
FCB Group India
|
Graphite Pencil
|
|
4
|
Chatpat
|
SOS Children’s Villages
|
Impact / Creative Use of Budget
|
FCB Group India
|
Graphite Pencil
|
|
5
|
Smart Fill
|
Unilever
|
Experiential / Responsible Activations
|
VMLY&R Commerce India
|
Graphite Pencil
|
|
6
|
Shagun Ka Lifafa
|
Ujjivan Small Finance Bank
|
Commerce / Cultural Experience
|
McCann Worldgroup India
|
Graphite Pencil
|
|
7
|
The Missing Chapter
|
P&G Whisper
|
Creative Transformation / Planet
|
Leo Burnett India
|
Wood Pencil
|
|
8
|
The Missing Chapter
|
P&G Whisper
|
Spatial Design / Public Spaces
|
Leo Burnett India
|
Wood Pencil
|
|
9
|
Chatpat
|
SOS Children’s Villages
|
Media / Use of Micro-Talent & Influencers
|
FCB Group India
|
Wood Pencil
|
|
10
|
Chatpat
|
SOS Children’s Villages
|
PR / Single Market
|
FCB Group India
|
Wood Pencil
|
|
11
|
Smart Fill
|
Unilever
|
Commerce / Purchase Experiences
|
VMLY&R Commerce India
|
Wood Pencil
|
|
12
|
Smart Fill
|
Unilever
|
Experiential / Retail Activations
|
VMLY&R Commerce India
|
Wood Pencil
|
|
13
|
The Beauty Report Card #StopTheBeautyTest
|
Dove
|
Casting / Street Casting
|
Ogilvy Mumbai
|
Wood Pencil
|
|
14
|
JSW Steel All Around Us
|
JSW Steel
|
Sound Design & Use of Music / Original Composition
|
Studio Eeksaurus
|
Wood Pencil
|
|
15
|
Shagun Ka Lifafa
|
Ujjivan Small Finance Bank
|
Commerce / Acquisition & Retention
|
McCann Worldgroup India
|
Wood Pencil
|
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