Super 7 ads of the week: Here's a spotlight on ads that captivated our attention this week

From heartwarming narratives to cutting-edge innovations, ad campaigns redefine the art of advertising, capturing the essence of brands. Recognising the power of such campaigns,

BestMediaInfo.com has curated a list of the top seven ad campaigns of the week.

This week, BestMediaInfo.com has curated work done by Ambuja Cement, Reliance Jewels, Hammer, Greenpanel, Tanishq, Legrand and boAt.

1. Ambuja Cement campaign

Ambuja Cements unveiled its latest advertising film, ‘Mazbooti Ki Misaal’. The film elegantly narrates a bond between a family and their friendly Giant Elephant on the center stage of Strength. The film portrays the daily routines of the family, with the mother seamlessly tending to her child's needs while also looking after the elephant.

The highlight of the film is a surprising scene where a playful mishap by the elephant with a football offers the audience their first glimpse of the Giant Elephant living on the terrace showcasing Ambuja Cements key attributes of unmatched mightiness and dependability reinforced with ‘Giant Compressive Strength’.

Ambuja Cement campaign:

2. Reliance Jewels campaign

Reliance Jewels has launched the "Swarn Banga" collection, celebrating the craft, culture, and creativity of Bengal. Swarn Banga doesn't just capture poetry; it captures the beauty of Shantiniketan and the vibrant spirit of Durga Puja.

In the heart of Bengal, where music and poetry dance as one, Scarecrow M&C Saatchi has partnered with various artists.Together, Mishra's melodies and Srijato's verses create a harmonious jugalbandi that beautifully portrays Bengal's cultural richness through its music and poetry.

Reliance Jewels campaign:

3. Hammer’s campaign

Hammer announced the launch of its Diwali campaign – “Values that Stay, Lifestyle that Changes”. The campaign demonstrates how Diwali traditions can be made available, attainable, and accessible by durable, modern technology. The campaign hinges on Hammer’s tagline “Re-Imagining Lifestyles”.

Hammer’s Diwali Campaign will feature – A video campaign, exclusive Diwali offers on Hammer’s entire catalogue, and Biggest ever giveaways on the brand’s social media handles

Hammer’s campaign:

4. Greenpanel campaign

Greenpanel has launched its second TVC under its umbrella campaign “Greenpanel – MDF ka Doosra Naam”. Conceptualised by L&K Saatchi & Saatchi, the TVC highlights the products developed by Greenpanel MDF and their capacity to withstand any harsh circumstances.

A common man and his family, who are surrounded with Greenpanel MDF furniture, exhibit an unusual response to a precarious situation in the TVC. The choice of the family to take cover under their Greenpanel MDF dining table rather than leave the house demonstrates the product's durability and their faith in it.

Greenpanel campaign:

5. Tanishq campaign

Tanishq, has launched a new campaign ‘Aishani’ which is an ode to the resilient spirit of women of Bengal. Conceptualised by Lowe Lintas Bangalore for Tanishq, the Pujo campaign rooted in the essence of Bengal's women, celebrates their strength, progressive thinking, unique perspective, and their ability to stand up for what they believe is right.

The film encompasses the aspect of how every empowered Bengali woman embodies the strength to stand by her convictions, empowers those around them, and is a source of inspiration for generations to come.

Tanishq campaign:

6. Legrand campaign

Legrand has rolled out its new campaign ‘What’s in the box?’ for its D2C launch. In the digital age, the convenience of modern living has been revolutionised by the ability to order almost anything online. From electronics to beauty products to groceries, just one click is all it takes to have them delivered to their doorstep.

The two-part film series left audiences, including an inquisitive dog, a vigilant guard and a nosy neighbour, in suspense about the box's contents. This mystery gained even more traction on various social media and digital platforms, leaving viewers bewildered.

Legrand campaign:

7. boAt campaign

boAt announced the launch of its festive ‘Killer Deals’ campaign featuring TV show characters from CID and Crime Patrol, as well as Indian cricketer Hardik Pandya. The 360-degree campaign showcases boAt’s wide range of products at attractive discounts.

The campaign's second film takes viewers on a nostalgic journey as it features beloved characters from the iconic Indian crime shows CID and Crime Patrol. The tectives embark on a quest to catch a killer, only to discover that the true "Killer" in question is none other than the irresistible deals on boAt products.

boAt campaign:

Info@BestMediaInfo.com