Brands forge deeper emotional ties with target consumers this Raksha Bandhan
Capitalising on Raksha Bandhan's emotional resonance with the masses, several brands have come up with ad campaigns that commemorate the bond between brothers and sisters to strengthen their connections with the consumers by not only spotlighting their product ranges but centering on themes of family, love, and togetherness.
As the joyous festival of Raksha Bandhan approaches, brands across various categories and industries have embraced the spirit of sibling love and camaraderie by launching heartfelt ad campaigns that highlight the significance of this cherished occasion.
Raksha Bandhan, also known as Rakhi, is a Hindu festival that celebrates the bond between brothers and sisters, and therefore it poses an opportune moment for brands to connect with their audiences on a deeper emotional level through a series of heartwarming stories that depict the emotional journey of siblings to lighthearted narratives that showcase the playful banter between brothers and sisters.
Let’s have a look at some of the brands that have united to celebrate the joyous occasion:
Cadbury Celebrations
Cadbury Celebrations’ newest campaign centred around Rakhi has tried to bring the time-tested bond back into focus by inviting brothers across the country to show their appreciation for their sisters in a unique way, with #BrothersWhoCare.
Dabur Real Juices and Beverages
Ahead of the Rakhi festival celebrations in India, Dabur’s Real Juices and Beverages has come up with a campaign that features Sheeba Chaddha, Naresh Gosain, Sambhav Jain, Radhika, Renuka Sharma and Hazelpreet and Sian to bring to life the compelling power of the festival that epitomises the bond between siblings.
The film draws a connection between real juices and brother-sister bond as the former provides Indian consumers a unique combination of taste and health and the latter brings many bittersweet tiffs and squabbles but is also characterised by the promise of unwavering love and loyalty.
Swiggy
Swiggy has released a digital film celebrating the sweet love-hate relationship between siblings this Raksha Bandhan. Featuring renowned OTT actors Satish Ray, Shrishti Srivastava and Manik Papneja as three siblings, the film takes us through the fun banter and leg-pulling akin to every sibling relationship, revealing the touching story of familial love and hidden gestures.
This Raksha Bandhan, Spykar has unveiled a campaign titled "#ThreadsOfLove," which captures the essence of the brother-sister bond while embracing innovation and heartfelt gestures.
With an aim to engage in the battle against diseases like chikungunya, dengue and malaria, this Raksha Bandhan, Odomos has launched a campaign that creatively ties the essence of the occasion where siblings promise protection, to the fight against mosquitoes carrying diseases.
Inspired by Raksha Bandhan, the campaign reinforces sibling protection through 'Odomos Suraksha Bands' guarding against dengue and malaria.
Sleepyhead and Koparo
Sleepyhead and Koparo have come together to come up with a digital ad campaign titled, Fabulous Bandhan, just days ahead of the occasion wherein the brands take a dash of humour and a whole lot of sibling camaraderie.
The campaign unfolds with a promise to showcase sibling dynamics in an entirely relatable and engaging way– all while highlighting the extraordinary features of their products, including Sleepyhead's signature recliners and sofas coupled with Koparo's efficient cleaning solutions.
Godrej Industries’ Owned Media Properties
Two of Godrej Industries’ owned media properties- Godrej L’Affaire and Godrej Vikhroli Cucina have unveiled a heartwarming digital film titled #RespectAllBandhans which serves as a reminder to respect and protect every bond while being cognizant of the biases and stereotypes, paving the way for a united world as every bond deserves to be cherished, regardless of gender, age, ethnicity, or any other factor leading to discrimination.
In its latest Rakhi Campaign, titled- ‘Make Rakhi Feel Special’, Ferns N Petals has collaborated with actress Soha Ali Khan to highlight how the brand makes rakhi special across the world no matter where the brother is and adds a personal touch, resonating deeply with tech-savvy consumers by seamless bridging of tradition and modernity.
The film opens with actress Soha Ali Khan, her eyes filled with nostalgia, turning the pages of a photo album that captures the warmth of past celebrations, tying rakhi to her brother and Bollywood actor Saif Ali Khan. As work commitments take him abroad this year, Soha entrusts her sentiments to FNP India's largest gifting brand ensuring that her Sneh Rakhi reaches Saif’s doorsteps crossing borders.
Bikano has unveiled a campaign aimed at fostering the spirit of love, bonding and compassion, on the occasion of Raksha Bandhan. This initiative, an extension of the "#PyarKaMeethaBandhan campaign," not only celebrates the festival but also raises awareness about adoption and the power of sibling relationships.
HDFC ERGO General Insurance
HDFC ERGO General Insurance has launched an initiative to promote insurance to the last mile, through a film - #KaroSabkoInsure. The film features a male protagonist, who introduces his house-help, whom he fondly calls ‘didi’, to an insurance plan of HDFC ERGO.
The main idea behind this campaign is to encourage ‘sabko’ (everyone) or everyone from across every section of the country, to stay protected with health insurance.
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