activation

BTL marketing faces a crucial reckoning as CFOs demand performance accountability

YouTube launches Activation Partners program, MiQ and Channel Factory first to join

Jagannath Puri Rath Yatra 2025 becomes Rs 200 crore ad playground

Dentsu Creative Isobar conceptualises ‘InstaWarmer’ for Swiggy Instamart

From online to on-ground innovations, a look at Viacom18 Studios marketing strategy for Fighter movie

Famous Innovations and Absolut Glassware launch an activation to promote inclusivity