OTT
Eros Now streams Haathi Mere Saathi and has a direct-to-television release on Zee Cinema
OTT players are spending big on marketing but is it translating into ROI?
Netflix to invest more in India: CEO Reed Hastings on Business Today Show
Disney+Hotstar releases second part of #SiwaySRK campaign hinting at SRK's OTT debut
Amazon Prime Video launches profile avatars inspired by Amazon India Originals
Amazon miniTV announces multi-film collaboration with Sikhya Entertainment
Disney+Hotstar's 'SiwaySRK' campaign makes internet go crazy, leads to buzz over his OTT debut
AltBalaji creates interactive quiz on Alexa for its web series 'Cartel'