Marketing

The Content Lab restructures to form 3 verticals: Stir, Carbon, and H2O

“Organic growth in India exception,” says IPG as APAC revenue drops 8% in March quarter

Kantar leadership advocates for AI adoption in consumer research and marketing insights

Coca-Cola’s new music maker app turns sounds of Coke Zero Sugar into melodies

HUL adex up by 32.23% to Rs 6,489 crore in FY24

Mygate aims to generate over Rs 160 crore from advertising in FY25

PepsiCo reports 'high single-digit' volume growth in Indian beverage market in Jan-Mar

Indus Valley Cosmetics to invest Rs 40 Crores in marketing and research

The Coca-Cola Company and Microsoft announce five-year strategic partnership to explore GenAI capabilities

DViO creates campaigns for My11Circle's association with IPL