Marketing

IPG’s creative agencies boast 3.2% spike in net revenue in Q1 of 2024

Shubman Gill is 'Most Likeable' cricketer; Dream11 'Most Aware' brand in IPL 2023: report

Motilal Oswal AMC elevates Prateek Agrawal as MD & CEO

Pooja Asar joins Tata Passenger Electric Mobility as marketing head

In-depth: Brands embrace anime to court the GenZ

Nestlé to introduce Nespresso to the Indian market

Nestle India, Dr Reddy's form JV for nutraceutical brands in India, other agreed territories

HUL reclassifies its ‘health drinks’ to ‘functional nutritional drinks’

10 media strategy lessons from Google’s Media Lab

Dot and Key Skincare onboards Shanaya Kapoor as brand ambassador