Marketing

Gauri Khan partners with Bisleri International to unveil limited-edition label of Vedica Himalayan Sparkling Water

Patanjali misleading ads case: SC pulls up Uttarakhand State Licensing Authority for inaction

MullenLowe Lintas Group with Quantum Consumer Solutions undertake ‘State of States’ study

In-depth: Are brands losing empathy in pursuits of being ‘always on’?

BSH Home Appliances India appoints Pinaki Gupta as Head, Brand Marketing

Bandhan Life unveils new brand identity

Gillette India's ad spending down 11% YoY in Jan-Mar quarter

Maverick Global bags digital marketing mandate for Shiv Naresh Sports

Amagi appoints Richard Perkett as Chief Product Officer

Virtue Worldwide appoints Saumya Baijal as Director, Brand Strategy