Gauri Khan partners with Bisleri International to unveil limited-edition label of Vedica Himalayan Sparkling Water

Delhi: Bisleri International and Gauri Khan unveiled a limited-edition label for Vedica’s Himalayan Sparkling water category. 

The brand unveiled the creative process behind the label's inception with a short film.  The limited-edition bottle will be available in select channels and markets across the country.

Speaking about the initiative Jayanti Khan Chauhan, Vice Chairperson, Bisleri International, said, “Vedica Himalayan Sparkling Water epitomizes sophistication and ingenuity in every aspect. Gauri Khan, renowned for her embodiment of elegance and contemporary aesthetics, seamlessly aligns with this partnership. Her designs, both modern and timeless, fortify our positioning of Vedica Himalayan Sparkling Water within our discerning audience. The limited-edition label exudes a contemporary allure that resonates with the refined taste of our consumers, fostering a deeper connection with the brand.”

Commenting on her collaboration with Bisleri Vedica, Khan said, “I'm excited to partner with a premium brand like Bisleri Vedica, known for its graceful adaptation to evolving trends and consumer expectations. Inspired by my recent mountain expedition, the label design features golden accents that reflect the celestial allure of the night sky, adding a luxurious touch. My goal was to evoke a sense of purity and harmony in the design, perfectly resonating with the brand's foundational principles.”