Marketing

IPL is an instrumental supply creator: Vikrant Mudaliar, Dream11 CMO

Laneige onboards Sara Tendulkar as brand ambassador in India

Beam Suntory rebrands to Suntory Global Spirits

From condoms to dating apps, brands jump on bandwagon of election advertising

Godrej family split: Adi, brother to keep listed firms; cousin Jamshyd to get unlisted cos, land bank

MDH, Everest row: Australia’s food safety regulators instigate investigation

Bumble’s brand identity gets a facelift

Switzerland Tourism unveils new brand identity

Havells India adex up 20.6% (YoY) to Rs 132.09 crore in Q4 of FY2024

P&G Hygiene and Health reports 25% rise in adex in January-March quarter