P&G Hygiene and Health reports 25% rise in adex in January-March quarter

Delhi: Procter & Gamble Hygiene and Health Care has announced its results for the January-March quarter of FY2024.

Its advertising spending increased by 25.9% to Rs 134.09 crore in Q3 of FY24, compared to Rs 106.53 crore in the corresponding quarter of the previous year.

The company’s adex was also up by 5.8% on a QoQ basis. It had spent Rs 126.70 crore in the quarter ending December 31, 2023. 

Until March 31, the company has spent Rs 414.26 crore on ads and promotions in the financial year 2024. It had spent Rs 372.98 crore in the first three quarters of 2023.  

Total ad spends by P&G Hygiene and Health Care stood at Rs 426.52 crore in FY23. 

The company reported sales of Rs 998 crore, up 13% YoY. 

Its Profit After Tax (PAT) stood at Rs 154 crores, up 50% operationally fueled by product-price mix and productivity interventions. 

Reported profit after tax was down 6% vs a year ago due to one-time tax impacts in the base as well as current quarters. 

LV Vaidyanathan, Managing Director, Procter & Gamble Hygiene and Health Care, said, “We delivered strong top-line growth despite a challenging operating environment, driven by superior products that are delighting and serving consumers’ evolving needs. We remain committed to our integrated growth strategy of a focused product portfolio of daily use categories where performance drives brand choice and superiority — across product performance, packaging, brand communication, retail execution and consumer and customer value — productivity, constructive disruption, and an agile and accountable organisation. We are confident that these strategies will help us navigate the mid-term and deliver balanced growth and value creation.”