Indus Valley Cosmetics to invest Rs 40 Crores in marketing and research

Delhi: Indus Valley aims to invest Rs 40 crores towards Marketing, and Research. 

The investment strategy is twofold – the first would be to increase the brand equity and visibility through nationwide advertising and awareness campaigns, spotlighting its flagship product ‘Organic Gel Hair Colour.’ The company also aims to emphasise its presence in South India through collaborations with influencers and vernacular advertising. It also aims to launch a tailored packaging for South Indian consumers.

Secondly, a portion of the investment aims to fuel Research and Development (R&D) initiatives, in personal care and beauty products tailored to Indian needs and leveraging scientific insights. 

In response to the development, Shyam S Arya, Founder and CEO – Indus Valley, expressed, "We have an ambitious roadmap tailored for the Indian markets, especially focusing on our flagship products, which have garnered immense success globally.

We're deeply committed to formulating hair care and skincare solutions tailored to Indian conditions, enriching the experience of our Indian customers. Our vision is to craft products that genuinely address concerns and promote awareness about the benefits of adopting organic hair and skincare routines. To expedite this process, we're expanding our R&D facility. Additionally, we're allocating additional resources to develop safe and effective formulations and educate people about their advantages. Enhancing our supply chain efficiency is also a priority, ensuring our products reach customers within a mere 2 working days."