DViO creates campaigns for My11Circle's association with IPL

Delhi: DViO, India's marketing and growth company, has spearheaded My11Circle's marketing blitzkrieg ahead of the IPL season. 

DViO went beyond traditional marketing to integrate virtual and on-ground experiences during match phases, aimed at amplifying My11Circle's association with the IPL. 

The agency also installed tailored statics and video clips displayed on screens and boundary wall LED screens.

The campaign featured content across social media platforms, including teaser campaigns and shoots with brand ambassadors. It also dealt with sponsorship activation, crafting marketing assets for My11Circle's association with Lucknow SuperGiants (LSG), and curating content featuring LSG players.

Ritesh Kanani, Director - Brand Marketing, My11Circle, said, "DViO’s innovative approach and expertise have been instrumental in elevating our brand presence and driving user engagement. Through strategic planning and creative execution, DViO has helped us connect with cricket enthusiasts across various touchpoints, amplifying our brand's association with the IPL."

Sowmya Iyer, CEO and Founder, DViO Digital, said, "Leveraging innovative strategies, DViO went beyond traditional marketing to integrate virtual and on-ground interactive experiences during match phases, amplifying My11Circle's association with the IPL.”

She added, "Our collaboration with My11Circle has been about creating memorable experiences for cricket fans while solidifying the brand's position as a leader in fantasy gaming."