The Content Lab restructures to form 3 verticals: Stir, Carbon, and H2O

The digital and creative agency division is named "Stir," while the production vertical is called "Carbon." "H2O" will focus on scalable and snackable content creation, such as Reels, Shorts, YouTube content, and always-on content

BestMediaInfo Bureau
Updated On
New Update
the content lab

The Content Lab unveils restructuring with focussed silos for different brand solutions

Listen to this article
0.75x 1x 1.5x
00:00 / 00:00

Delhi: The Content Lab announced a restructuring initiative that aims to bring different solutions under focussed silos; Stir (Digital and Creative Agency), Carbon (Production backbone for TVCs/DVCs) and H2O (essential, scalable and snackable content creation - think Reels, Shorts and YouTube always on). 

As part of this restructuring, the three verticals, Stir, Carbon and H2O will operate under a unified umbrella, The Content Lab.

Vaibhav Mehta, Founder and CEO, said, "At The Content Lab, we recognize the evolving nature of the digital landscape and this restructuring will allow for a more efficient content first approach for brands. This restructuring initiative will create greater focus for each vertical, stronger collaboration between teams and sharper results for brands.”

Supriya Sehgal, Co-founder and COO, said, "With our integrated approach, clients can expect a seamless experience from concept to execution, enabling them to achieve their marketing objectives with maximum impact.”


The Content Lab