Marketing

Government to conduct market surveillance on air purifier claims amid rising pollution concerns

Taboola's new Generative AI tool ‘Abby’ aims to assist advertisers with campaign management

Starbucks pitches itself as perfect destination for family and friends gatherings this Diwali

Sunlight Detergent cleverly hacks Durga pujo shopping

Timberland targets revival in India via Reliance AJIO platform

Arijit Sengupta becomes Chief Marketing Officer at Zydus Wellness

YÊU brings technology to beauty with TecCos and Grace AI

Adobe launches GenStudio for performance marketing

STAR Refined Oil's ‘Barso Ka Bharosa’ campaign celebrates legacy with Raveena Tandon

Industry worried over 9% drop in TV ad volume in first week of festive season