Marketing

DeBeers Group blends emotional storytelling with product innovation

Brands, pop culture and celebrities going viral quickly, thanks to trending art called Ghibli

CCI raids: AAAI refrains agencies from sharing information among themselves

Srishti Media helps Truecaller reach iPhone users with integrated campaign

McDonald’s India and Warner Bros join hands to launch Minecraft Movie Meal

FICCI-EY predict traditional media’s collapse; what’s next for India?

YouTube’s dominance debunked? TV is still the king of the ad world, say industry experts

L&T; Finance onboards Jasprit Bumrah as brand ambassador

Women workforce participation hitting 40% changes advertising dynamics: Ashish Pherwani

Harish Shetty joins Buzzlab as Client Services Director