Marketing

Digital ad waste is costing brands dearly, says HUL’s Tejas Apte

Why attention, not impressions, is the new metric that matters

Abby 2025: Enormous wins Creative Agency of the Year title

Tamannaah’s Mysore Sandal deal turns slippery amid Kannada identity row

Role redefined? Industry leaders call for a reset on the term ‘media agency’

Self-regulation or formal oversight? Brand leaders weigh in on advertising in the age of AI

Abby 2025: Enormous, Leo win 2 specialist agency of the year titles each

Coca Cola renews global marketing partnership with WPP Open X

Coca Cola India and Southwest Asia appoints Neha Ahuja Bhutani as Vice President of strategy

Bajaj Auto moves to gain control of KTM amid restructuring efforts